Hi, I’m Jen—the illustrator and surface designer behind By Jen. From my cozy home studio in Northern California, with a cup of tea and a pet or two nearby, I create cheerful, whimsical art inspired by holidays, sweet treats, vintage charm, and everyday magic.

My artwork blends playful imagery, bright color palettes, and a heartfelt spirit—perfect for greeting cards, gift wrap, stationery, textiles, and other joy-filled products. I’m endlessly inspired by the things that make life feel special: Christmastime, nostalgic treasures, Disneyland trips, and all the little moments that spark wonder.

Before becoming a full-time artist, I spent many years working as an optometrist. But everything changed in 2020 after a life-altering breast cancer diagnosis. That experience helped me see more clearly than ever that life is precious, and creativity had always been calling. I made the leap—and now every day in the studio is a celebration of gratitude, imagination, and play.

Whether I’m designing for a storybook, a surface pattern, or a seasonal campaign, I bring a joyful, heart-led approach to every piece. I believe in the quiet power of illustration to comfort, uplift, and connect, and I’m passionate about creating artwork that brings light to the everyday—because every day is a gift♥️